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Social Media

We can advise on the best use of Social Media for your organisation, help you get set up and teach you how to produce great social content.

We provide insight and analytics services to ensure you’re always getting the best out of social media and reaching the right target audience.

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Our social media consultancy usually consists of:

Discovery

  • Setting the objectives for using social media
  • Identifying the key audiences (geographic, demographic), channels to use and key stakeholders/influencers
  • Researching analytics, interviews and landscape analysis (including social media network map analysis)

Implementation

Based on recommendations from the discovery:

  • Develop a social media strategy using the right channels and reaching out to the right groups.
  • Produce clear social media branding
  • Toolkit for social media managers and comms teams to use
  • Community management (regular posting on channels and engaging with stakeholders, influencers and other interested parties through social channels.

Evaluation

Effra Digital provide all our clients with the right tools to evaluate their digital communications.

  • Identifying the right key performance indicators (KPIs) to evaluate their objectives
  • Training on how to use and understand social media analytics and insights
  • Access to tools to identify impact of social media messaging
  • Evaluation toolkit which includes an easy to use report dashboards.